Watches with the Best Value Retention in 2026
These 20 watches have the strongest value retention in 2026, all trading above their official retail prices. The list is dominated by Rolex models, with premiums ranging from 53.8% to 1311.8% above retail.
#1. The Tudor Submariner (Ref. 94010) trades at 1311.8% above its ~$12,000 (market value) retail price, reaching $12,000 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#2. The Tudor Submariner (Ref. 79090) trades at 366.7% above its ~$7,000 (market value) retail price, reaching $7,000 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#3. The Rolex Submariner Date (Ref. 116610LV) trades at 119.9% above its ~$21,000 (market value) retail price, reaching $21,000 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#4. The Rolex Cosmograph Daytona (Ref. 116500LN) trades at 113.1% above its ~$31,000 (market value) retail price, reaching $31,000 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#5. The Rolex GMT-Master II (Ref. 126710BLRO-Oyster) trades at 102.8% above its ~$21,500 (market value) retail price, reaching $21,500 on the secondary market. As a gmt / travel watch, its upward price trend suggests continued appreciation.
#6. The Omega Speedmaster Moonwatch Anniversary Series Silver Snoopy Award (Ref. 310.32.42.50.02.001) trades at 98.2% above its $11,100 retail price, reaching $22,000 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#7. The Rolex Cosmograph Daytona (Ref. 116520) trades at 93.5% above its ~$24,000 (market value) retail price, reaching $24,000 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#8. The Rolex Cosmograph Daytona (Ref. 126500LN) trades at 93.4% above its $16,550 retail price, reaching $32,000 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#9. The Rolex GMT-Master II (Ref. 116710BLNR) trades at 85.6% above its ~$18,000 (market value) retail price, reaching $18,000 on the secondary market. As a gmt / travel watch, its upward price trend suggests continued appreciation.
#10. The Rolex Cosmograph Daytona (Ref. M126500LN-0001) trades at 81.3% above its $16,550 retail price, reaching $30,000 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#11. The Rolex Cosmograph Daytona (Ref. M126508-0008) trades at 80.0% above its $39,800 retail price, reaching $71,640 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#12. The Rolex Cosmograph Daytona (Ref. M126518LN-0014) trades at 80.0% above its $34,150 retail price, reaching $61,470 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#13. The Rolex Cosmograph Daytona (Ref. M126505-0005) trades at 80.0% above its $39,800 retail price, reaching $71,640 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#14. The Rolex Cosmograph Daytona (Ref. M126503-0001) trades at 80.0% above its $20,050 retail price, reaching $36,090 on the secondary market. As a chronograph, its upward price trend suggests continued appreciation.
#15. The Rolex Submariner (Ref. 114060) trades at 72.8% above its ~$14,000 (market value) retail price, reaching $14,000 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#16. The Rolex GMT-Master II (Ref. 126710BLRO) trades at 66.0% above its $12,350 retail price, reaching $20,500 on the secondary market. As a gmt / travel watch, its upward price trend suggests continued appreciation.
#17. The Rolex GMT-Master II (Ref. 116710LN) trades at 62.2% above its ~$15,000 (market value) retail price, reaching $15,000 on the secondary market. As a gmt / travel watch, its upward price trend suggests continued appreciation.
#18. The Rolex Sea-Dweller (Ref. 116600) trades at 58.6% above its ~$18,000 (market value) retail price, reaching $18,000 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#19. The Rolex Submariner Date (Ref. 116610LN) trades at 58.5% above its ~$14,500 (market value) retail price, reaching $14,500 on the secondary market. As a dive watch, its upward price trend suggests continued appreciation.
#20. The Rolex GMT-Master II (Ref. M126710GRNR-0003) trades at 53.8% above its $12,350 retail price, reaching $19,000 on the secondary market. As a gmt / travel watch, its upward price trend suggests continued appreciation.
Frequently Asked Questions
Which watch brand has the best value retention in 2026?
Rolex leads our value retention rankings with 2 models trading above retail. The top performer is the Tudor Submariner at +1311.8% above retail.
Do luxury watches hold their value?
Not all of them. Out of 222 watches in our database, 20 currently trade above retail. The key factors are brand prestige, model scarcity, and collector demand.
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