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Rolex Lady-Datejust vs Tudor Black Bay Chrono S&G

Ref. M279135RBR-0010 vs Ref. M79363N-0002

The Rolex Lady-Datejust and Tudor Black Bay Chrono S&G represent one of the most compelling matchups in luxury watches — a sibling rivalry between two brands under the same parent company. With the Rolex Lady-Datejust priced at $35,150 and the Tudor Black Bay Chrono S&G at $7,300, the price gap raises a critical question: does the extra investment in the pricier option deliver proportional value? We break down the specs, market performance, and flip potential to help you decide.

Price Comparison

Rolex

Lady-Datejust

Retail$35,150
Market Avg$33,393
Market Range$29,386 $37,400
Premium-5.0%
Flip Score4/10 – Moderate

Tudor

Black Bay Chrono S&G

Retail$7,300
Market Avg$6,935
Market Range$6,103 $7,767
Premium-5.0%
Flip Score3/10 – Moderate

At retail, the Rolex Lady-Datejust is listed at $35,150 while the Tudor Black Bay Chrono S&G comes in at $7,300. The Tudor Black Bay Chrono S&G comes in at $27,850 less — more than half the price difference — making it a significantly more accessible option. On the secondary market, the gap narrows: the Rolex Lady-Datejust trades around $33,393 and the Tudor Black Bay Chrono S&G around $6,935, a difference of $26,458 favoring the Tudor Black Bay Chrono S&G. Currently holding steady at just 5% below retail, this watch retains most of its value on the secondary market. The Tudor Black Bay Chrono S&G shows a more modest market premium of -5.0%, holding steady. For investors, the Rolex Lady-Datejust edges ahead with a flip potential score of 4/10 compared to 3/10.

Specifications

SpecificationRolex Lady-DatejustTudor Black Bay Chrono S&G
Case Diameter28mm41mm
Case Thickness10.1mm14.4mm
Case Material18ct Everose goldStainless steel and yellow gold
Bezel18ct Everose gold, set with diamondsFixed bezel with tachymeter scale in yellow gold
CrystalSapphire with Cyclops lensSapphire crystal
Water Resistance100m / 330ft200m / 660ft
MovementRolex calibre 2236Tudor Calibre MT5813
Movement TypeAutomaticAutomatic chronograph
Power Reserve55 hours70 hours
Bracelet/StrapPresident, three-piece semi-circular links in 18ct Everose goldStainless steel and yellow gold with riveted-style links
ClaspConcealed folding CrownclaspFolding clasp with safety catch
Lug Width14mm22mm

Key specification differences stand out between these two: The Tudor Black Bay Chrono S&G leads in water resistance (200m / 660ft vs. 100m / 330ft), and the Tudor Black Bay Chrono S&G offers longer power reserve at 70 hours, and the Rolex Lady-Datejust uses 18ct Everose gold while the Tudor Black Bay Chrono S&G opts for Stainless steel and yellow gold. With 8 notable spec differences in total, the choice depends on which features matter most to your use case.

Value Per Feature

Per millimeter of case diameter, the Rolex Lady-Datejust costs $1,193 versus $169 for the Tudor Black Bay Chrono S&G. For water resistance, the Tudor Black Bay Chrono S&G delivers better value per meter of depth rating. The Tudor Black Bay Chrono S&G offers more power reserve per dollar spent.

Which Should You Buy?

Choose the Rolex Lady-Datejust if you value stronger flip potential. Go with the Tudor Black Bay Chrono S&G if you prioritize a lower entry price, timing functionality. For pure investment potential, the Rolex Lady-Datejust has the edge based on current market data.

Frequently Asked Questions

Which is more affordable, the Rolex Lady-Datejust or the Tudor Black Bay Chrono S&G?

The Tudor Black Bay Chrono S&G is more accessible, priced at $7,300 compared to $35,150.

Which watch is a better investment?

Based on current market data, the Rolex Lady-Datejust has a higher flip potential score of 4/10, suggesting stronger investment returns. However, watch values can fluctuate based on market conditions.

Which holds its value better on the secondary market?

The Tudor Black Bay Chrono S&G currently trades at 5.0% below retail, indicating moderate value retention on the pre-owned market.

How do the Rolex Lady-Datejust and Tudor Black Bay Chrono S&G compare in size?

The Rolex Lady-Datejust measures 28mm in diameter and 10.1mm thick, while the Tudor Black Bay Chrono S&G is 41mm by 14.4mm. Water resistance differs too: 100m / 330ft versus 200m / 660ft.

What movements do these watches use?

The Rolex Lady-Datejust uses the Rolex calibre 2236 with 55 hours power reserve, while the Tudor Black Bay Chrono S&G runs on the Tudor Calibre MT5813 offering 70 hours of power reserve.

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