Rolex Day-Date 40 vs Rolex Day-Date 40
Ref. M228328-0069 vs Ref. M228349RBR-0003
Choosing between the Rolex Day-Date 40 (Ref. M228328-0069) and the Rolex Day-Date 40 (Ref. M228349RBR-0003) comes down to the details — both share the Day-Date DNA but differ in key specifications and market positioning. The Rolex Day-Date 40 retails for $55,250 while the Rolex Day-Date 40 is $71,200. Let's examine which variant offers better value and investment potential.
Price Comparison
Rolex
Day-Date 40
Rolex
Day-Date 40
At retail, the Rolex Day-Date 40 is listed at $55,250 while the Rolex Day-Date 40 comes in at $71,200. The Rolex Day-Date 40 saves you $15,950 (29% less), a meaningful difference for most buyers. On the secondary market, the gap widens: the Rolex Day-Date 40 trades around $58,013 and the Rolex Day-Date 40 around $74,760, a difference of $16,747 favoring the Rolex Day-Date 40. Trading at 5% above retail and holding steady, this model holds its value well on the pre-owned market. The Rolex Day-Date 40 also shows a healthy market premium of +5.0%, holding steady. Both watches score equally on flip potential at 5/10, making neither a clear investment winner over the other.
Specifications
| Specification | Rolex Day-Date 40 | Rolex Day-Date 40 |
|---|---|---|
| Case Diameter | 40mm | 40mm |
| Case Thickness | 12.4mm | 12.4mm |
| Case Material | 18ct yellow gold | 18ct white gold |
| Bezel | 18ct yellow gold, set with diamonds | 18ct white gold, set with diamonds |
| Crystal | Sapphire with Cyclops lens | Sapphire with Cyclops lens |
| Water Resistance | 100m / 330ft | 100m / 330ft |
| Movement | Rolex calibre 3255 | Rolex calibre 3255 |
| Movement Type | Automatic | Automatic |
| Power Reserve | 70 hours | 70 hours |
| Bracelet/Strap | President, three-piece semi-circular links | President, three-piece semi-circular links |
| Clasp | Concealed folding Crownclasp | Concealed folding Crownclasp |
| Lug Width | 20mm | 20mm |
Key specification differences stand out between these two: the Rolex Day-Date 40 uses 18ct yellow gold while the Rolex Day-Date 40 opts for 18ct white gold. With 1 notable spec differences in total, the choice depends on which features matter most to your use case.
Value Per Feature
Per millimeter of case diameter, the Rolex Day-Date 40 costs $1,450 versus $1,869 for the Rolex Day-Date 40. For water resistance, the Rolex Day-Date 40 delivers better value per meter of depth rating. The Rolex Day-Date 40 offers more power reserve per dollar spent.
Which Should You Buy?
Choose the Rolex Day-Date 40 if you value a lower entry price. Go with the Rolex Day-Date 40 if you prioritize the Rolex heritage.
Frequently Asked Questions
Which is more affordable, the Rolex Day-Date 40 or the Rolex Day-Date 40?
The Rolex Day-Date 40 is more accessible, priced at $55,250 compared to $71,200.
Which holds its value better on the secondary market?
The Rolex Day-Date 40 currently trades at 5.0% above retail, indicating strong value retention on the pre-owned market.
How do the Rolex Day-Date 40 and Rolex Day-Date 40 compare in size?
The Rolex Day-Date 40 measures 40mm in diameter and 12.4mm thick, while the Rolex Day-Date 40 is 40mm by 12.4mm.