Rolex Day-Date 40 vs Tudor 1926
Ref. M228238-0069 vs Ref. M91550-0001
The Rolex Day-Date 40 and Tudor 1926 represent one of the most compelling matchups in luxury watches — a sibling rivalry between two brands under the same parent company. With the Rolex Day-Date 40 priced at $40,450 and the Tudor 1926 at $2,325, the price gap raises a critical question: does the extra investment in the pricier option deliver proportional value? We break down the specs, market performance, and flip potential to help you decide.
Price Comparison
Rolex
Day-Date 40
Tudor
1926
At retail, the Rolex Day-Date 40 is listed at $40,450 while the Tudor 1926 comes in at $2,325. The Tudor 1926 comes in at $38,125 less — more than half the price difference — making it a significantly more accessible option. On the secondary market, the gap narrows: the Rolex Day-Date 40 trades around $39,000 and the Tudor 1926 around $1,860, a difference of $37,140 favoring the Tudor 1926. Currently holding steady at just 4% below retail, this watch retains most of its value on the secondary market. The Tudor 1926 shows a more modest market premium of -20.0%, though currently trending downward. For investors, the Rolex Day-Date 40 edges ahead with a flip potential score of 4/10 compared to 2/10.
Specifications
| Specification | Rolex Day-Date 40 | Tudor 1926 |
|---|---|---|
| Case Diameter | 40mm | 39mm |
| Case Thickness | 12.4mm | 10mm |
| Case Material | 18ct yellow gold | Stainless steel |
| Bezel | 18ct yellow gold, fluted | Stainless steel, polished with ridge detail |
| Crystal | Sapphire with Cyclops lens | Sapphire crystal |
| Water Resistance | 100m / 330ft | 100m / 330ft |
| Movement | Rolex calibre 3255 | Tudor Calibre T601 |
| Movement Type | Automatic | Automatic |
| Power Reserve | 70 hours | 38 hours |
| Bracelet/Strap | President, three-piece semi-circular links | Stainless steel bracelet |
| Clasp | Concealed folding Crownclasp | Folding clasp with safety catch |
| Lug Width | 20mm | 20mm |
Key specification differences stand out between these two: the Rolex Day-Date 40 offers longer power reserve at 70 hours, and the Rolex Day-Date 40 uses 18ct yellow gold while the Tudor 1926 opts for Stainless steel. With 7 notable spec differences in total, the choice depends on which features matter most to your use case.
Value Per Feature
Per millimeter of case diameter, the Rolex Day-Date 40 costs $975 versus $48 for the Tudor 1926. For water resistance, the Tudor 1926 delivers better value per meter of depth rating. The Tudor 1926 offers more power reserve per dollar spent.
Which Should You Buy?
Choose the Rolex Day-Date 40 if you value stronger flip potential, better value retention. Go with the Tudor 1926 if you prioritize a lower entry price. For pure investment potential, the Rolex Day-Date 40 has the edge based on current market data.
Frequently Asked Questions
Which is more affordable, the Rolex Day-Date 40 or the Tudor 1926?
The Tudor 1926 is more accessible, priced at $2,325 compared to $40,450.
Which watch is a better investment?
Based on current market data, the Rolex Day-Date 40 has a higher flip potential score of 4/10, suggesting stronger investment returns. However, watch values can fluctuate based on market conditions.
Which holds its value better on the secondary market?
The Rolex Day-Date 40 currently trades at 3.6% below retail, indicating moderate value retention on the pre-owned market.
How do the Rolex Day-Date 40 and Tudor 1926 compare in size?
The Rolex Day-Date 40 measures 40mm in diameter and 12.4mm thick, while the Tudor 1926 is 39mm by 10mm.
What movements do these watches use?
The Rolex Day-Date 40 uses the Rolex calibre 3255 with 70 hours power reserve, while the Tudor 1926 runs on the Tudor Calibre T601 offering 38 hours of power reserve.