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Rolex Datejust 31 vs Tudor Clair de Rose

Ref. M278274-0018 vs Ref. M35200-0001

The Rolex Datejust 31 and Tudor Clair de Rose represent one of the most compelling matchups in luxury watches — a sibling rivalry between two brands under the same parent company. With the Rolex Datejust 31 priced at $10,750 and the Tudor Clair de Rose at $2,650, the price gap raises a critical question: does the extra investment in the pricier option deliver proportional value? We break down the specs, market performance, and flip potential to help you decide.

Price Comparison

Rolex

Datejust 31

Retail$10,750
Market Avg$10,000
Market Range$9,000 $11,000
Premium-7.0%
Flip Score3/10 – Moderate

Tudor

Clair de Rose

Retail$2,650
Market Avg$1,988
Market Range$1,749 $2,227
Premium-25.0%
Flip Score2/10 – Below Average

At retail, the Rolex Datejust 31 is listed at $10,750 while the Tudor Clair de Rose comes in at $2,650. The Tudor Clair de Rose comes in at $8,100 less — more than half the price difference — making it a significantly more accessible option. On the secondary market, the gap narrows: the Rolex Datejust 31 trades around $10,000 and the Tudor Clair de Rose around $1,988, a difference of $8,012 favoring the Tudor Clair de Rose. Currently holding steady at just 7% below retail, this watch retains most of its value on the secondary market. The Tudor Clair de Rose shows a more modest market premium of -25.0%, though currently trending downward. For investors, the Rolex Datejust 31 edges ahead with a flip potential score of 3/10 compared to 2/10.

Specifications

SpecificationRolex Datejust 31Tudor Clair de Rose
Case Diameter31mm30mm
Case Thickness11.3mm9mm
Case MaterialOystersteel and 18ct white goldStainless steel
Bezel18ct white gold, flutedStainless steel, polished
CrystalSapphire with Cyclops lensSapphire crystal
Water Resistance100m / 330ft100m / 330ft
MovementRolex calibre 2236Quartz
Movement TypeAutomaticQuartz
Power Reserve55 hoursBattery operated
Bracelet/StrapJubilee, five-piece linksStainless steel bracelet
ClaspOysterclasp with Easylink 5mm comfort extensionFolding clasp with safety catch
Lug Width16mm16mm

Key specification differences stand out between these two: the Rolex Datejust 31 offers longer power reserve at 55 hours, and the Rolex Datejust 31 uses Oystersteel and 18ct white gold while the Tudor Clair de Rose opts for Stainless steel. With 7 notable spec differences in total, the choice depends on which features matter most to your use case.

Value Per Feature

Per millimeter of case diameter, the Rolex Datejust 31 costs $323 versus $66 for the Tudor Clair de Rose. For water resistance, the Tudor Clair de Rose delivers better value per meter of depth rating.

Which Should You Buy?

Choose the Rolex Datejust 31 if you value stronger flip potential, better value retention. Go with the Tudor Clair de Rose if you prioritize a lower entry price. For pure investment potential, the Rolex Datejust 31 has the edge based on current market data.

Frequently Asked Questions

Which is more affordable, the Rolex Datejust 31 or the Tudor Clair de Rose?

The Tudor Clair de Rose is more accessible, priced at $2,650 compared to $10,750.

Which watch is a better investment?

Based on current market data, the Rolex Datejust 31 has a higher flip potential score of 3/10, suggesting stronger investment returns. However, watch values can fluctuate based on market conditions.

Which holds its value better on the secondary market?

The Rolex Datejust 31 currently trades at 7.0% below retail, indicating moderate value retention on the pre-owned market.

How do the Rolex Datejust 31 and Tudor Clair de Rose compare in size?

The Rolex Datejust 31 measures 31mm in diameter and 11.3mm thick, while the Tudor Clair de Rose is 30mm by 9mm.

What movements do these watches use?

The Rolex Datejust 31 uses the Rolex calibre 2236 with 55 hours power reserve, while the Tudor Clair de Rose runs on the Quartz offering Battery operated of power reserve.

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