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Rolex Datejust 31 vs Rolex Milgauss

Ref. M278274-0018 vs Ref. 116400GV

Comparing the Rolex Milgauss to the Rolex Datejust 31 means weighing a significant price difference — is the premium justified? At $10,750 versus ~$14,000 (market value), these two watches serve different segments of the market. Here's how they stack up on specifications, value retention, and investment potential.

Price Comparison

Rolex

Datejust 31

Retail$10,750
Market Avg$10,000
Market Range$9,000 $11,000
Premium-7.0%
Flip Score3/10 – Moderate

Rolex

Milgauss

RetailDiscontinued
Market Avg$14,000
Market Range$12,000 $16,000
Premium+50.5%
Flip Score9/10 – Exceptional

The Rolex Datejust 31 is priced at $10,750 while the Rolex Milgauss comes in at ~$14,000 (market value). On the secondary market, the gap narrows: the Rolex Datejust 31 trades around $10,000 and the Rolex Milgauss around $14,000, a difference of $4,000 favoring the Rolex Datejust 31. Currently holding steady at just 7% below retail, this watch retains most of its value on the secondary market. The Rolex Milgauss commands an even stronger market premium of +50.5%, with upward momentum. For investors, the Rolex Milgauss edges ahead with a flip potential score of 9/10 compared to 3/10.

Specifications

SpecificationRolex Datejust 31Rolex Milgauss
Case Diameter31mm40mm
Case Thickness11.3mm13.0mm
Case MaterialOystersteel and 18ct white goldOystersteel
Bezel18ct white gold, flutedOystersteel, smooth
CrystalSapphire with Cyclops lensGreen-tinted sapphire
Water Resistance100m / 330ft100m / 330ft
MovementRolex calibre 2236Rolex calibre 3131
Movement TypeAutomaticAutomatic
Power Reserve55 hours48 hours
Bracelet/StrapJubilee, five-piece linksOyster, three-piece solid links
ClaspOysterclasp with Easylink 5mm comfort extensionOysterclasp with Easylink 5mm comfort extension
Lug Width16mm20mm

Key specification differences stand out between these two: the Rolex Datejust 31 offers longer power reserve at 55 hours, and the Rolex Datejust 31 uses Oystersteel and 18ct white gold while the Rolex Milgauss opts for Oystersteel. With 7 notable spec differences in total, the choice depends on which features matter most to your use case.

Value Per Feature

Per millimeter of case diameter, the Rolex Datejust 31 costs $323 versus $350 for the Rolex Milgauss. For water resistance, the Rolex Datejust 31 delivers better value per meter of depth rating. The Rolex Datejust 31 offers more power reserve per dollar spent.

Which Should You Buy?

Choose the Rolex Datejust 31 if you value the Rolex heritage. Go with the Rolex Milgauss if you prioritize a lower entry price, stronger flip potential, better value retention. For pure investment potential, the Rolex Milgauss has the edge based on current market data.

Frequently Asked Questions

Which is more affordable, the Rolex Datejust 31 or the Rolex Milgauss?

The Rolex Datejust 31 is more accessible, priced at $10,750 compared to ~$14,000 (market value).

Which watch is a better investment?

Based on current market data, the Rolex Milgauss has a higher flip potential score of 9/10, suggesting stronger investment returns. However, watch values can fluctuate based on market conditions.

Which holds its value better on the secondary market?

The Rolex Milgauss currently trades at 50.5% above retail, indicating strong value retention on the pre-owned market.

How do the Rolex Datejust 31 and Rolex Milgauss compare in size?

The Rolex Datejust 31 measures 31mm in diameter and 11.3mm thick, while the Rolex Milgauss is 40mm by 13.0mm.

What movements do these watches use?

The Rolex Datejust 31 uses the Rolex calibre 2236 with 55 hours power reserve, while the Rolex Milgauss runs on the Rolex calibre 3131 offering 48 hours of power reserve.

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