Rolex Datejust 31 vs Rolex Datejust 31
Ref. M278271-0006 vs Ref. M278274-0018
Choosing between the Rolex Datejust 31 (Ref. M278271-0006) and the Rolex Datejust 31 (Ref. M278274-0018) comes down to the details — both share the Datejust DNA but differ in key specifications and market positioning. The Rolex Datejust 31 retails for $14,300 while the Rolex Datejust 31 is $10,750. Let's examine which variant offers better value and investment potential.
Price Comparison
Rolex
Datejust 31
Rolex
Datejust 31
At retail, the Rolex Datejust 31 is listed at $14,300 while the Rolex Datejust 31 comes in at $10,750. The Rolex Datejust 31 saves you $3,550 (33% less), a meaningful difference for most buyers. On the secondary market, the gap widens: the Rolex Datejust 31 trades around $13,585 and the Rolex Datejust 31 around $10,000, a difference of $3,585 favoring the Rolex Datejust 31. Currently holding steady at just 5% below retail, this watch retains most of its value on the secondary market. The Rolex Datejust 31 shows a more modest market premium of -7.0%, holding steady. For investors, the Rolex Datejust 31 edges ahead with a flip potential score of 4/10 compared to 3/10.
Specifications
| Specification | Rolex Datejust 31 | Rolex Datejust 31 |
|---|---|---|
| Case Diameter | 31mm | 31mm |
| Case Thickness | 11.3mm | 11.3mm |
| Case Material | Oystersteel and 18ct Everose gold | Oystersteel and 18ct white gold |
| Bezel | 18ct Everose gold, fluted | 18ct white gold, fluted |
| Crystal | Sapphire with Cyclops lens | Sapphire with Cyclops lens |
| Water Resistance | 100m / 330ft | 100m / 330ft |
| Movement | Rolex calibre 2236 | Rolex calibre 2236 |
| Movement Type | Automatic | Automatic |
| Power Reserve | 55 hours | 55 hours |
| Bracelet/Strap | Jubilee, five-piece links in Oystersteel and 18ct Everose gold | Jubilee, five-piece links |
| Clasp | Oysterclasp with Easylink 5mm comfort extension | Oysterclasp with Easylink 5mm comfort extension |
| Lug Width | 16mm | 16mm |
Key specification differences stand out between these two: the Rolex Datejust 31 uses Oystersteel and 18ct Everose gold while the Rolex Datejust 31 opts for Oystersteel and 18ct white gold. With 2 notable spec differences in total, the choice depends on which features matter most to your use case.
Value Per Feature
Per millimeter of case diameter, the Rolex Datejust 31 costs $438 versus $323 for the Rolex Datejust 31. For water resistance, the Rolex Datejust 31 delivers better value per meter of depth rating. The Rolex Datejust 31 offers more power reserve per dollar spent.
Which Should You Buy?
Choose the Rolex Datejust 31 if you value stronger flip potential, better value retention. Go with the Rolex Datejust 31 if you prioritize a lower entry price. For pure investment potential, the Rolex Datejust 31 has the edge based on current market data.
Frequently Asked Questions
Which is more affordable, the Rolex Datejust 31 or the Rolex Datejust 31?
The Rolex Datejust 31 is more accessible, priced at $10,750 compared to $14,300.
Which watch is a better investment?
Based on current market data, the Rolex Datejust 31 has a higher flip potential score of 4/10, suggesting stronger investment returns. However, watch values can fluctuate based on market conditions.
Which holds its value better on the secondary market?
The Rolex Datejust 31 currently trades at 5.0% below retail, indicating moderate value retention on the pre-owned market.
How do the Rolex Datejust 31 and Rolex Datejust 31 compare in size?
The Rolex Datejust 31 measures 31mm in diameter and 11.3mm thick, while the Rolex Datejust 31 is 31mm by 11.3mm.